Bubble Tea Ingredients, E-Commerce and International Brand Website
👉Visit Website: https://www.shangdaofood.com/
🌟A bilingual brand website that combines bubble tea ingredients, beverage startup support and franchise partnership services.
Project Overview
This project involved the planning and development of a bilingual digital platform for Shang Tong Foods, bringing together bubble tea ingredients, online shopping, business support, distributor opportunities, customised services and customer enquiries.
The Chinese and English websites share the same core brand, but they serve different audiences and business goals. The Chinese version focuses on product discovery, online purchasing, training programmes and local services, while the English version presents a dedicated international brand experience for overseas buyers and business partners.
Image Caption: Chinese and English website experiences designed for different markets
Bubble Tea Training and Franchise Opportunities
The Chinese website goes beyond product sales by providing bubble tea training and business partnership opportunities for aspiring entrepreneurs. Visitors can explore practical beverage courses, brand workshops, store-opening programmes, micro-business opportunities and distributor partnerships within the same platform.
Image Caption: Practical bubble tea training and startup programmes & Franchise and distributor opportunities for business partners
Product Discovery and E-Commerce
The website provides an organised product browsing and e-commerce experience for bubble tea ingredients. Users can explore product categories, review individual product information, check specifications and pricing, and add suitable items to their shopping cart.
Product pages also provide practical information such as packaging specifications, storage guidance, preparation methods and recommended applications, helping customers understand how each ingredient can be used before making a purchase.
Image Caption: Structured product browsing and detailed e-commerce information
A Dedicated English Experience
One of the key features of this project is that the English website is not simply a translated copy of the Chinese version. Its visual direction, content hierarchy and communication strategy were independently planned for international customers.
The English homepage introduces Shang Tong Foods as a Taiwan-based bubble tea ingredient partner and highlights the information most relevant to overseas buyers, including product categories, factory-direct supply, industry experience, private-label manufacturing, recipe development and international business support.
Image Caption: A dedicated international homepage designed for overseas markets
International Product Presentation
The English product presentation uses concise messaging, large visuals and clear category cards to introduce key bubble tea ingredients. Rather than presenting every detail at once, the design first highlights representative products and guides international buyers towards the wider catalogue.
This approach gives overseas visitors a faster understanding of what the company supplies and creates a clearer path towards product enquiries and business cooperation.
Image Caption: Product-focused content designed for international buyers
Partnership and Business Value
The international website goes beyond product promotion by clearly communicating why businesses should work with Shang Tong Foods. Key partnership advantages are presented in a structured format, including direct factory supply, long-term industry expertise, OEM and private-label manufacturing, and recipe development support.
This section helps position the company not only as an ingredient supplier, but also as a long-term partner capable of supporting product development and brand growth.
Image Caption: Clear partnership advantages for business customers
OEM and ODM Services
The OEM and ODM section presents a clear service pathway for companies that want to develop their own bubble tea ingredients or private-label products.
The website explains the process through four straightforward stages: consultation, development, production and delivery. Supporting information such as custom formulas, private-label services, packaging design and flexible order quantities helps potential partners understand the available cooperation options before requesting a quotation.
Image Caption: A clear OEM and ODM cooperation process
Content for Different Customer Groups
The English website also separates visitors according to their level of business experience. New entrepreneurs are directed towards starter resources, recipes, training and step-by-step support, while established businesses are guided towards the full product catalogue, bulk purchasing, OEM services and dedicated account support.
By creating different pathways for different customer groups, the website makes it easier for each visitor to identify the services that are most relevant to their current business stage.
Image Caption: Dedicated pathways for new entrepreneurs and established businesses
Enquiry and Lead Generation
The final section of the international website provides a clear enquiry form that encourages potential customers and business partners to contact the company.
After reviewing the products, partnership advantages and OEM services, visitors can submit their information and requirements through the same website, creating a continuous journey from brand discovery to business enquiry.
Image Caption: A direct enquiry path for international customers and partners
Responsive and Visual Design
Both website experiences use clear visual sections, product imagery, consistent content cards and prominent calls to action to organise a large amount of information without overwhelming the user.
The layouts were planned to support browsing across different screen sizes, allowing visitors to explore products, understand business services and submit enquiries from desktop or mobile devices.
Image Caption: Responsive experiences across the Chinese and English websites
Project Result
This project delivers a bilingual digital platform that supports local e-commerce and international business development within a unified brand.
The Chinese website provides detailed products, purchasing functions, training and local customer services, while the independently designed English experience focuses on international positioning, wholesale cooperation, OEM and ODM services, and overseas enquiries.
By adapting the content and design to different audiences instead of relying on direct translation, the website creates a more relevant experience for both local customers and global business partners.